YouTube has given birth to many a social media personality, but it may soon lose some big content creators. The “movement” has already started, with creators leaving for blockchain-based platforms.
DTube is one site where YouTubers are finding a new home – largely due to more stringent censorship. YouTubers earn via advertising, and with advertisers increasingly distancing themselves from certain types of content, creators are losing revenue. Not to mention their inherent objection to censorship.
Case in point: Peter “Furious Pete” Czerwinski has been on YouTube since 2006. He makes videos about Eating Challenges, Motivational Fitness and Awesome Culinary Travel Videos and has more than 4.5 million followers on YouTube. While he still publishes videos on YouTube, most of his new content can only be found on DTube, where he earns via direct donations – in digital tokens – from viewers instead of ads.
Additionally, DTube – just like similar blockchain-based platforms – has lax policies on censorship, giving content creators the freedom they crave.
With the major social media networks cracking down on cryptocurrency ads, the rise of blockchain-based platforms like DTube is to be expected.
Another reason social media personalities are fleeing to blockchain-based platforms is the big “P” word. In the wake of the Facebook scandal, they are looking for more secure options. Ned Scott, the guy behind Steem-based social network Steemit, says users have more control (and thus privacy) over their content, Bloomberg reports.
All these factors combined just might push more and more content creators to switch in the near future.